The social upheaval of 2020 lead the advertising industry to reevaluate the marketplace and commit to investing in minority-owned media. There was a lot of promises to create incubator funds, grants, and advertising dollars targeting minority-owned media but all this is being done without asking a fundamental question:

Can minority-owned media connect to major advertising campaigns?

The simple answer is the majority of minority-owned media cannot connect to major advertising campaigns because they lack the resources to meet the rigorous industry standards that require expensive monitoring software and tools. Therefore, making it economically infeasible to maintain and being set-up for failure.